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In today’s dynamic business environment, the capability to understand the needs and responses of stakeholders is critical as such management can devise effective plans and course of actions for long-term strategies. The advancement of the internet and its related search tools such as Google, has helped management to collect various information in order to keep abreast of time of business environment and their business communities. Yet, the management has encountered problem and uncertainty on the information quality such as content, currency, accuracy and presentation. Therefore, a new backlink search tool, namely Redips was developed. This tool has been tested by students subjects with satisfaction. However, in order to gain acceptance from the management (i.e., the end-users), the perceptions and expectations on the tool should not be overlooked. This study presents a wide range of perceptions from a group of Information Systems practitioners on the potential use of Redips.