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The purposes of this research were to evaluate Information and Communication Technology (ICT) management of public universities in Thailand using balance scorecard (BSC) and to develop key performance indicators (KPIs) of ICT in order to develop new ICT strategic model. This proposed model provide some guidelines to improve Investment and worthwhile ICT management and to conform with strategies of universities. The research methodology were both qualitative and quantitative research. The findings of this research showed how universities have been developed ICT as strategic management and the efficiency of ICT management. Further more, the specific KPIs have been created to measure and follow up the use of ICT. Then, the proposed ICT strategic model could apply to other public organization.