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ASP has been a buzzword among enterprise IT area since mid 1990s. Following after the hype cycle of new technologies like others, many market analysts say that ASP technology is now in a plateau of productivity sequence through trough of disillusionment sequence over past 5 years. In the Republic of Korea, MIC (Ministry of Information and Communication) and KT began ASP service called bizmeka® to help companies adopt the newest information technologies on KT’s information superhighway since 2000. Like other ASP players in other countries, there were similar obstacles and problems that are difficult to solve. But with the introduction of new concept of service model and architecture, the difficulties of managing business improved. In this paper, we will discuss about how ASP business of Korea started, managed and made evolution of service model and architecture to meet the various demands of enterprises over past 4 years.