Document Type



Collaborative filtering (CF) based recommender systems have been proven to be a promising solution to the problem of information overload. Such systems provide personalized recommendations to users based on their previously expressed preferences and that of other similar users. In the past decade, they have been successfully applied in various domains, such as the recommendation of books and movies, where items are simple, independent and single units. When applied in the tourism domain, however, CF falls short due to the simplicity of existing techniques and complexity of tourism products. In view of this, a study was carried out to review the research problems and opportunities. This paper details the results of the study, which includes a review on the recent developments in CF as well as recommender systems in tourism, and suggests future research directions for personalized recommendation of tourist destinations and products.