The article made study on effect of different media representation pattern of the hierarchy in shopping-on-line system. The result shows that the effect of virtual reality representation pattern is better than that of Text in higher levels of the hierarchy, but more levels in virtual reality pattern increases the errors of user’s activity. It also shows that the media representation pattern of first level have greatest impact on improving performance efficiency.
Li, Jiangyu, "Experimental Study on Effect of Information Behavior by Media Representation Patterns of E- commerce System" (2004). ICEB 2004 Proceedings (Beijing, China). 26.