The paper aims at assessing how can location based mobile support systems support salespersons´ CRM efforts when they are operating within a highly mobile work environment. The paper is structured as follows. In the first section the paper conceptualises key properties of location based mobile support systems. It then introduces the dual role of salespeople in CRM through a brief literature review. A fourth section suggests potential mobile location services and applications that can support salespersons in performing effectively their everyday CRM tasks and links such applications to the determinant of salespersons´ performance. The papers concludes with some remarks and suggests some areas of further research
BenMoussa, Chihab, "Supporting Salespersons CRM Efforts through Location Based Mobile Support Systems" (2004). ICEB 2004 Proceedings. 142.