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The current business environment is very competitive and complex that organisations need to understand new possibilities and opportunities in order to survive, sustain and grow. This requires creation of strategic partnerships based on new eBusiness models. To implement these models organisations need to IT enable its business process by undergoing an eTransformation process. We conducted a study using Porter’s five competitive forces and new business models in order to give a new meaning to eBusiness strategies. This study also describes the decision making process in arriving at the business strategies and appropriate eBusiness models and the competitive advantage it gives to the organisations