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This paper first compares the definitions for business model in e-commerce given by scholars from all over the world, and then discusses types of business models in the application of e-commerce for China’s import and export companies, and points out that three unique types of business models are adopted now in the practice of e-commerce for China’s import and export companies. Also, this paper analyses the current state and business models of the largest import and export companies in Jiangsu Province, China as example case, and forwards some suggestions on how to improve the performance of e-commerce of those companies by selecting a suitable business model.