Mobile technology has been predicted to create new challenges and competitions to organizations. To business decision makers, the understanding of mobile technology would then become critical in helping organizations to better manage relevant technological issues. The theoretical analysis and empirical examination of mobile phenomenon, however, remain scarce. In addition, conventional wisdom tends to emphasize the economic aspect of information technology. Such emphasis, nonetheless, lacks the explanatory power to understand social factors of the use of technologies. Social aspects of technologies could significantly influence the success of adoption. Derived from institutional theory, which emphasizes the influence of social pressures on collective members’ isomorphic behavior, the paper proposes how three different social pressures—coercive, mimetic, and normative pressures would positively influence a group member’s use of mobile technology. Our findings suggest that the influence of social pressures on the use of mobile technology might be contingent upon the types of technologies. While normative pressure is positively related to the use of cellular phones, coercive and mimetic pressures are significant to the use of laptops. Business decision makers might thus employ various strategies to create certain social pressure and in turn promote the use of corresponding mobile technologies.
Chen, Wen Shin and Wong, Siew Fan, "An Empirical Examination Of The Use Of Mobile Technology—A Social Pressure Perspective" (2003). ICEB 2003 Proceedings (Singapore). 9.