Corresponding Author

Phoebus Lee, Department of Management Science, National Chiao Tung University, Taiwan ;

Document Type



Asymmetric information in service sector can be found in PZB model and can be manipulated by service provider and customer. Participation as well as involvement in service is well studied in western literature but less reported in the field of e-news services in emerging economic. The case study via OLS and ANOVA about one of Taiwan’s major e-news service provider implies the strong biased political involvement in service participation and provides information structure of the economical-political e-business model in Newly Industry Country. What we need is a rational order beyond the irrational game.