Designing business models for mobile services is a complex undertaking because it requires multiple actors to balance different requirements and interests such that a ‘win-win’ situation is created. A business model can be seen as a blueprint of four interrelated components: service offering, technical architecture, and organizational and financial arrangements. Although little attention has been paid to how these different components are related to one another, this knowledge is needed to enhance our understanding of what constitutes a viable business model. In this paper the connections between two of these components, namely service offering and organizational arrangements, are explored by analyzing the business models of three recent mobile payment initiatives. The cases reveal that similar value elements can be realized in different ways and that, depending on the target group, dominant actors can be bypassed in the value network.
Faber, Edward and Bouwman, Harry, "Designing Business Models for Mobile Payment Services" (2003). ICEB 2003 Proceedings (Singapore). 78.