The case study describes one of the most ambitious and successful attempts of creating a Nordic based large international financial service company, capable of spearheading the transition to the digital economy. Nordea is in the midst of various transformation processes across the organisation due to several years of multiple cross boarder mergers and acquisitions, new composition of the group executive management, increasing thrives towards automation of business processes to reduce costs, and different innovations involving a change of the roles of value network partners. The focus of the study is on the future e-business challenges to the Nordea Group internally, in its collaboration with network partners, in its utilization of the largest number of on-line customers of any bank (3,1 million in 2002), and the implications for the value proposition of the Nordea Group customers.
Larsens, Michael Holm and Bjørn-Andersen, Niels, "Future Strategies for a Click-and-Mortar Bank: A Case Study of the Nordea Group" (2003). ICEB 2003 Proceedings (Singapore). 49.