Document Type



This paper deals with the problems frequently facing contemporary businesses including the problems of quality, lead times, quantity flexibility, customization, service and cost through supply chain management. To increase the competitiveness of the supply chain, the importance of increasing its velocity, variability visibility and value – 4vs - has been proposed. Understanding the importance of increasing competitive advantages through supply chain management, a referential model based on the 4vs is provided in detail. It is argued that B2B e-commerce and business process reengineering from the perspective of customers to create value are both important for the success of the proposed model and for establishing the competitive supply chain.