Successful selling over the Internet involves organizing the entire value chain around the Internet and determines where they can exploit technology to add value. Such conversion in small and medium size enterprises (SMEs) is still at its enfant stage; knowing on the large enterprises’ experiences, this enlarges the non-empirical qualitative learning and possibilities for empirically testable theories to come up with a well-structured framework for such conversion. Based on theories from technological innovation literature, this paper presents an integrated model for T2E (Traditional to Electronic) business conversion for SME. Our novel T2E model makes use of a 3-layers hybrid approach: which unifies the technique of IDEF [Integrated Computer-Aided Manufacturing (ICAM) DEFfinition] to assist in business process design; the concept of Business Process Reengineering (BPR) for business structure re-organization; and Innovation Diffusion (ID) theory for progressive introduction of new e-business functions. Our model is intended to minimize the impact of operational and cultural changes on SMEs while taken the critical successful factors of e-business projects in consideration. The feasibility of our conceptual framework is testified by a case study SME - Valentino World Fashion (VW), Inc.
Kwan, Irene S.Y. and Huang, Shi-Ming, "T2B Model-Experiencing the Successful Conversion of Traditional Enterprise to e-Business" (2003). ICEB 2003 Proceedings. 25.