Document Type



There has been limited research into the creation process of new venture start up firms embedded in radical innovations such as the Internet. This study attempts to develop a theoretical perspective on this process that is primarily grounded in diffusion theory but also borrows from other disciplines. The objective is to develop theory rather than test theory. The study develops a number of working propositions and then demonstrates how these working propositions can be operationalized using case data. The result suggests that the process activities over time are dependent on macro and micro activities in line with a flexible master plan rather than a sequence of unrelated linier activities and static objectives.