This paper presents and discusses the design and evaluation of an innovative educational exercise that combines elements of both learning about and learning for e-commerce. The principle guiding the design of the exercise was the provision of an opportunity for postgraduate information management and information systems students to learn about and for e-commerce through the collaborative development of a business plan. A survey distributed at the end of the module collected data on students’ acquisition of knowledge and skills related to their learning about and for e-commerce on the business plan exercise. The data analysis focuses on students’ acquisition of knowledge and skills relevant to entrepreneurship, and demonstrates that the collaborative development of a business plan can be an effective learning tool for students to acquire not only specific domain knowledge of e-commerce topics such as business strategy, e-commerce business models, and e-commerce technology, but also generic information, communication, and management skills, relevant to learning about and for entrepreneurship.
Lin, Angela and Foster, Jonathan, "Making a Case for Collaborative Business Planning: Educating Information Management and Systems Graduates for the Knowledge-Based Economy" (2002). ICEB 2002 Proceedings (Taipei, Taiwan). 92.