Document Type



Today’s rapidly evolving e-Business environment demands a higher level of collaboration and integration within the enterprise and throughout the extended trading network. Many software vendors have proposed e-solution for e-Marketplace that optimize business processes and link trading partners via the web. However, understanding how to integrate e-Marketplaces with back-end business processes to capture the advantages of supplier relationship management, supply chain integration, pricing and revenue optimization and customer management relationship is not sufficient.

Over the past few years, leading companies are aiming for a leadership position with regard to electronic Business (e-Business) in their own industries. They are targeting for the position of being the e-Sponsor rather than being the e-Partner in their portal. In virtual market with global trading via cyberspace, giant enterprises are encountering many obstacles in even starting to convert their traditional business model to an e-Business model. It is therefore important to address the Business to Business (B2B) e-Commerce successful factors initially and how they pose challenges for multinational organisations.

This paper focuses on the planning issues in managing an e-Business initiative and proposes an eBPS (e-Business Partners System) model for strategic planning of e-Business project in a multinational company. This model provides a framework to for organizing a design plan of a customer-effective B2B e-Store.