Document Type



This study contends that the low rate of e-marketplace acceptance by Asian firms cannot be fully understood without analyzing the context within which technology is exploited. Current IOS (Inter-Organizational Systems) studies emphasize the removal of barriers to e-marketplace acceptance in relation to technological, organizational, and inter-organizational factors. However, the contextual influences of IOS are largely ignored. We highlight three levels of contextual influences – structural, national/regional, and socio-cultural – that shape the adopters’ expectation of e-marketplace applications in three Asian regions (India, Taiwan, and China). Our study formulates arguments that attempt to flesh out the constraint of context as one of the most significant, but often neglected, dimensions of e-marketplace acceptance.