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Creating successful transaction actions to retain customers for future re-purchasing is extremely important in fiercely competitive environments. Moreover, different market strategies should be practiced for customers with different lifetime values and loyalty ratings. This work proposes a method, which combines clustering analysis and multiple criteria decision-making approach to evaluate customer lifetime value ratings, and construct the classification rules for individual clusters in market segmentation. An empirical case involving a hardware retailer is illustrated to show the usefulness for evaluating customer lifetime value ratings.