Document Type



For many years the Energy Research Laboratory of the Institute of Industrial Technology Research (ITRI) in Taiwan has provided R&D and technical support to the refrigeration/air-conditioning industry. Although the majority of vendors in this industry are small companies with limited activities on the Internet, they have annual revenue of $3 billion US dollars. This paper studies the competitiveness and market positioning of an ITRI operated e-marketplace specializing in refrigeration/air-conditioning products and services. The authors propose a business strategy to evolve this e-marketplace in three stages with each stage offering mo re advanced services.