The Internet opens up new business opportunities for the real estate industry. It provides real estate companies with new ways to collaborate with service providers, gain customer and market information, and communicate with the customer in new ways to turn the industry into a customer-centric driven modus operandi. It also makes the real-estate market more transparent, and hence more efficient. This, in turn, will create downward pressure on existing commission fees, create multiple revenue channels, and redefine the role of the agent as an intermediary.
A collaborative commerce-model framework is developed and illustrated to act as an enabler for turning these opportunities into a future reality. The collaborative model is based on a generic e-business applications framework, which incorporates Enterprise Resource Planning, Supply Chain Management, Customer Relationship Management, Selling Chain Management, and Enterprise Application Integration and Business Intelligence.
Selen, Willem, "A Collaborative Commerce Framework for the Real Estate Industry" (2001). ICEB 2001 Proceedings (Hong Kong, SAR China). 44.