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Cal Poly Pomona's College of Business Administration is in the process of introducing a new eBusiness option to its majors. In spite of the crash, or perhaps because of it, we believe the need for an understanding of the principles of eBusiness to be greater than ever. Our new eBusiness option is targeted at students who wish to participate in the next generation of businesses, but who do not seek the technical depth of our computer information systems majors. In creating this new option, we see ourselves at the frontier of institutions of higher education and a key component in the genesis of a new generation of eEntrepreneurs. This paper explores this new option for our business students that we will be offering at Cal Poly Pomona. We believe this paper will be of interest to educators, who, much like ourselves, are only now beginning to consider the importance of this new direction in information systems curricula.