Document Type



The rapid propagation of the Internet and information technologies has changed the nature of many industries through easy collection, analysis, and sharing of information. Rapid response and product customization are major concerns in their marketing and strategic planning. This is particularly significant in the industries that offer digital contents to their clients, such as consulting and news services. In this paper, a news recommendation system that allows a news service provider to analyze its customer profile and then produce customized news services is developed. An empirical study using actual news provided by the China Times shows that the recommendation system outperforms the traditional headline news compiled by the news editor in both objective performance indices and customer satisfaction.