No standard till date exists for corporate Web site design. This paper analyzes the features of the Web sites of some of the top performing companies from the Fortune 500 list dealing with various categories of products - consumer durables, consumer non-durables, industrial products, and services. We show the order of differences on various features that exist in site design among these categories. We also show the importance assigned to various commercial and design features by these category of companies and calculate weights assigned to these features. These weights can be used to provide a benchmark to evaluate the design of any corporate Web site. Next we analyze the content of some of the top performing Indian companies in each category and compare them with the corresponding companies from Fortune 500 group for various features. Finally, we have shown how a benchmark can be used for overall design evaluation of a Web site, taking Indian Web sites as an example.
Jenamani, Mamata; Mohapatra, Pratap K.J.; and Ghose, Sujoy, "Benchmarking for Design Evaluation of Corporate Web Sites: A Study" (2001). ICEB 2001 Proceedings. 122.