Schedule

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2021
Monday, January 4th
12:00 AM

How can live streamers enhance viewer engagement in eCommerce streaming?

Gloria H.W. Liu, Xi'an Jiaotong-Liverpool University
Mengdi Sun, Xi'an Jiaotong-Liverpool University
Neil Chueh-An Lee, National Chiayi University

Online

12:00 AM - 12:00 AM

Introduction to the Minitrack on Streaming Media in Entertainment

Franziska Zimmer, Heinrich Heine University Düsseldorf
Maria Törhönen, Tampere University
Kaja Fietkiewicz, Heinrich Heine University Düsseldorf
Juho Hamari, Tampere University

Online

12:00 AM - 12:00 AM