Electronic Marketing

Introduction to the Minitrack on Electronic Marketing

Bruce Weinberg, University of Massachusetts Amherst
Lenita Davis, University of Arkansas at Little Rock
Ajit Kambil, Deloitte LLP

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Visit Site

The Champion of Images: Understanding the role of images in the decision-making process of online hotel bookings

Gijs Overgoor, University of Amsterdam and North Carolina State University
William Rand, North Carolina State University
Willemijn Van Dolen, University of Amsterdam

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Visit Site

The Effect of Promotion Integration Strategy on Sales Performance in the Context of Multiple Platforms: Considering the Moderating Effect of Platform’s Market Demand

Jie Fang, University of Science and Technology of China
Hefu Liu, University of Science & Technology of China

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Visit Site

Why Another Customer Channel? Consumers’ Perceived Benefits and Costs of Voice Commerce

Christine Rzepka, LMU Munich
Benedikt Berger, Ludwig-Maximilians-Universität München
Thomas Hess, LMU Munich

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Visit Site