Digital and Social Media in Enterprise

Introduction to the Minitrack on Digital and Social Media in Enterprise

Xuefei (Nancy) Deng, California State University, Dominguez Hills
Ester Gonzalez, California State University, Fullerton
Tawei (David) Wang, DePaul University

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

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Making Sense of Organizational Social Media – An International Longitudinal Case Study of Hotel Employees

Karin Högberg, University West
Sara Willermark, Högskolan Väst

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

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Measuring the Success of Social Media: Matching Identified Success Factors to Social Media KPIs

Timo Hammerl, University of Regensburg
Susanne Leist, University of Regensburg
Josef Schwaiger, University of Regensburg

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

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Newsroom 3.0: Managing Technological and Media Convergence in Contemporary Newsrooms

Benedito Medeiros Neto, University of Brasilia
Edison Ishikawa, University of Brasilia
George Ghinea, Brunel University London
Tor-Morten Grønli, Kristiania University College

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

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Social Media Affordances and Sequential Use to Engage Clients During the Sales Process

Matthew Weber, Hubbard School of Journalism and Mass Communication
Muge Haseki, University of Pennsylvania

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

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Social Media in the Workplace: Influence on Employee Agility and Innovative Behavior

Hillol Bala, Indiana University
Anne Massey, University of Wisconsin - Madison
Seyoung Seol, Indiana University Bloomington

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

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Understanding the Value of Social Media in the NBA’s Digital Communication: A Fan(s)’ Perspective

Yann Abdourazakou, California State University, Dominguez Hills
Xuefei (Nancy) Deng, California State University, Dominguez Hills

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

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