Schedule

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2019
Tuesday, January 8th
12:00 AM

Gauge the Effects of Targeted Advertising along the Consumer Funnel

Ran Zhang, City University of Hong Kong
Daniel Zantedeschi, Ohio State University
Shivendu Shivendu, University of South Florida

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Impact of Interactivity on Guanxi Network Building in the Wechat Moments: A Social Capital Perspective

Zhen Shao, Harbin Institute of Technology
Zhengyuan Pan, Harbin Institute of Technology

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Introduction to the Minitrack on Social Media and e-Business Transformation

Christy Cheung, Hong Kong Baptist University
Matthew K.O. Lee, City University of Hong Kong
Christian Wagner, City University of Hong Kong

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

Paid, Owned and Earned Media: A Qualitative Comparative Analysis revealing Attributes Influencing Consumer’s Brand Attitude in Social Media

Jens Mattke, University of Bamberg
Lea Müller, University of Bamberg
Christian Maier, University of Bamberg

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

The Impact of Self-awareness of Being Observed on Patient Content Generation: An Empirical Examination from a Quasi Experiment

Mingye Hu, Harbin Institute of Technology
Xiaoxiao Liu, Harbin Institute of Technology
Bo Sophia Xiao, University of Hawai‘i at Manoa
Jingbo Shao, Harbin Institute of Technology

Grand Wailea, Hawaii

12:00 AM - 12:00 AM

The Relationship Between Gamification, Brand Engagement and Brand Equity

Nannan Xi, University of Turku
Juho Hamari, Tampere University of Technology

Grand Wailea, Hawaii

12:00 AM - 12:00 AM