Location
Hilton Waikoloa Village, Hawaii
Event Website
http://hicss.hawaii.edu/
Start Date
1-3-2018
End Date
1-6-2018
Description
This paper presents a study into the use of visualizations in real-time business intelligence. Different visualization designs for a social media marketing use case are tested and evaluated through the lens of cognitive load theory. By reducing the complexity of visualizations and subsequently cognitive load, end-users can achieve markedly improved decision-making performance in situations where time is critical and data is fast-paced.
Visual Decision-Making in Real-Time Business Intelligence: A Social Media Marketing Example
Hilton Waikoloa Village, Hawaii
This paper presents a study into the use of visualizations in real-time business intelligence. Different visualization designs for a social media marketing use case are tested and evaluated through the lens of cognitive load theory. By reducing the complexity of visualizations and subsequently cognitive load, end-users can achieve markedly improved decision-making performance in situations where time is critical and data is fast-paced.
https://aisel.aisnet.org/hicss-51/da/visual_decision_analytics/4