The paper presents a critical analysis of media reports about the implementation of an ICT Information and Communications Technology (ICT) sector regulatory system called Consolidated ICT Regulatory Management System (CIRMS). The study draws upon Habermas’ Theory of Communicative Action to analyse media reports on CIRMS implementation using the case of Malawi. The findings showed that there were potential benefits for implementing the CIRMS to address challenges of regulating the ICT sector including supporting billing, revenue collection and quality of ICT services. However, there were also communication distortions on CIRMS in the media that affected the processes and decisions of implementing the system that had wider implications beyond the ICT sector regulator. The study contributes towards literature on implementation of ICT sector regulatory systems in the context of developing countries.