Digital transformation continues to gain momentum across industries (e.g. Vial, 2019, Carroll et al., 2023) and among scholarship (cf. Markus & Rowe, 2023; Wessel et al., 2025). To remain competitive, companies use digital technologies to transform their existing business models or to facilitate new ones. This has far-reaching effects on society and organizations as not only large market players but also small and medium sized enterprises (SMEs) with limited resources and/or skills (Sagala & Öri, 2024) face costly integration of new digital technologies or dependence on large data sets. In the Information Systems (IS) field, numerous contributions have advanced our understanding of digital transformation and its effects at societal and organizational level by taking a process or outcome perspective (Markus & Rowe, 2023; Vial, 2019; Wessel et al., 2021).

Track Co-Chairs:
Markus P. Zimmer, University of Agder
Maren Gierlich-Joas, Copenhagen Business School, Denmark
Christian Matt, University of Bern, Switzerland
Lise Seymour, University of Cape Town, South Africa

Schedule