This paper explores the concept of Finfluencers: financial social network actors with high potential social influence. Our research aims to clarify whether Finfluencers drive or are influenced by the broader social network sentiment, thereby establishing their role as either opinion makers or opinion followers. Using a dataset of 71 million tweets focusing on stocks and cryptocurrencies, we grouped actors by their social networking potential (SNP). Next, we derived sentiment time series using state-ofthe- art sentiment models and applied the technique of Granger causality. Our findings suggest that the sentiment of Finfluencer actors on Twitter has short-term predictive power for the sentiment of the larger group of actors. We found stronger support for cryptocurrencies in comparison to stocks. From the perspective of financial market regulation, this study emphasizes the relevance of understanding sentiment on social networks and high social influence actors to anticipate scams and fraud.
Haase, Frederic; Rath, Oliver; Kurka, Marco; and Schoder, Detlef, "FINFLUENCERS: OPINION MAKERS OR OPINION FOLLOWERS?" (2023). ECIS 2023 Research Papers. 432.