A major concern in today’s society is social inclusion and how to include marginalized people in the workforce. Based on three design principles, informed by the concepts of nudging and social capital, we designed a website to nudge employers towards including people with intellectual and developmental disabilities (IDD) in their workforce. Our aim was to explore if and how digital nudges can influence employers’ willingness towards recruiting people with IDD. We applied a case study approach, and gathered data from 18 employers through interviews and a survey. Our results show that (a) elements of framing that highlight redistribution initiatives and (b) emphasis on human diversity and common good may influence employers’ willingness to recruit people with IDD. However, fostering of trust seem to require a more blended approach to digital nudging. Overall, the digital nudges led the participants to reflect on how to contribute to social inclusion through recruitment processes.
Wass, Sofie; Thygesen, Elin; and Imre, Özgün, "DESIGNING TOWARDS SOCIAL INCLUSION - INSIGHTS ON EMPLOYERS' WILLINGNESS TO RECRUIT PEOPLE WITH INTELLECTUAL AND DEVELOPMENTAL DISABILITIES" (2023). ECIS 2023 Research Papers. 343.