With the proliferation of business intelligence & analytics, data storytelling has gained increasing importance to improve communicating analytical insights to business users and support decision-making. While conceptual research on data storytelling suggests that these techniques can help improve decision-making, there is a lack of prescriptive knowledge on how to design data stories in business intelligence & analytics. Moreover, it is not understood how data stories can facilitate effective use and support decision-making of business users. To address this challenge, we conduct a design science research (DSR) project. Drawing on the theory of effective use and data storytelling techniques, we propose three design principles that we instantiate in a prototype. The results of two focus groups indicate that enhancing dashboards with data storytelling techniques increases transparent interaction and representational fidelity. Our DSR project contributes novel design knowledge for data stories that facilitate effective use.
Gunklach, Jonas; Jacob, Katharina; and Michalczyk, Sven, "Beyond Dashboards? Designing Data Stories for Effective Use in Business Intelligence and Analytics" (2023). ECIS 2023 Research Papers. 327.