Generativity drives digital innovation and platform growth by engaging many other businesses with diverse digital skills and resources in a digital platform. As the proliferation of generativity research grows, the Information Systems (IS) literature demonstrates the basic understanding of this notion in the areas of properties of digital technologies, social events, and/or the interaction between these two without an integrated view of how generativity is raised to enable the digital innovation. Therefore, considering that digital platforms are a kind of ecosystem, we aim to develop a new understanding of this emerging phenomenon by employing a holistic perspective. Through the information ecology theoretical lens, we develop a digital generativity process model that explains how the technological and social resources interact to generate perpetual digital innovation in digital platform ecosystems (DPE). This study contributes to generativity research by providing a dynamic and holistic view of generativity formalization in DPEs.