Acting like a Startup - Using Corporate Startup Structures to Manage the Digital Transformation
Digital transformation is proving to be a significant challenge for firms and companies when it comes to maintaining their market position. It is evident that many companies are struggling to find their particular way through this transformation. A corporate startup structure is one way to find a suitable solution quickly. Therefore, we are presenting a model for corporate startup activities, which we will instantiate in an appropriate tool to support the management of corporate startups by their parent firms. We have derived the first requirements and design principles from a comprehensive problem analysis and literature study. In addition to this,we are presenting a first artifact, which should realize the design principles by implementing a practical tool. Forming a cooperation with an automotive firm has enabled us to gain access to real-world data for the design and evaluation of the artifact.
Garidis, Konstantin; Augenstein, Dominik; and Rossmann, Alexander, "Acting like a Startup - Using Corporate Startup Structures to Manage the Digital Transformation" (2023). ECIS 2023 Research-in-Progress Papers. 27.