The utilization of data is a prominent goal for the digital transformation of business models. Re-lated research provides a variety of insights on methods that can be applied in order to gather information as well as managerial perspectives and single use cases that demonstrate the operationalization of such and guide readers through necessary transformative steps. However, with the advent of digitized products and services, goods are decreasingly conceived and marketed exclusively. Rather, they interact with other goods on an informational level and retrieve additional value from their systemic integration. We argue that the utilization of such "data-driven service systems" requires a holistic perspective that regards the complete "digital value chain" from the initial data retrieval to the execution of context-based services. This contribution presents a graph-based approach for the integration of event information in service activities in order to leverage the conceptual value. We pilot the transformation of a maintenance process in Manufacturing to evaluate our approach. It turned out that the exemplary process could be simplified from 8 to 4 actions that remained to be executed. Concluding, we discuss the business value and the general applicability of the approach for further use cases.
Kammler, Friedemann; Hagen, Simon; Brinker, Jonas; and Thomas, Oliver, (2019). "LEVERAGING THE VALUE OF DATA-DRIVEN SERVICE SYSTEMS IN MANUFACTURING: A GRAPH-BASED APPROACH". In Proceedings of the 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. ISBN 978-1-7336325-0-8 Research Papers.