Green growth and environmental sustainability has become a significant focus of the current world. This study aims at investigating the determinants of green crowdfunding project success (environmental sustainability crowdfunding project success). We propose a research model include three determinants, funds pledge, goal setting and project duration to predict project success. By collecting the empirical data from a green donation-based crowdfunding platform in China, we find that both goal setting and project duration have non-linear relationship with green crowdfunding project success, while funds pledge show positive relationship with green crowdfunding project success. Future research and implications are discussed.
Liu, Libo Ivy; Yang, Jinbi; Yin, Chunxiao; and Wang, Yi, (2019). "THE DETERMINANTS OF GREEN CROWDFUNDING PROJECT SUCCESS: EVIDENCE FROM ENVIRONMENTAL SUSTAINABILITY PROJECTS". In Proceedings of the 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. ISBN 978-1-7336325-0-8 Research-in-Progress Papers.