Abstract

I present new democratizing effect of communication technology on change. Research has stipulated that communication technology has a democratizing effect on change because employees participate in online conversations to develop a shared interpretation of change. I develop a new democratizing effect of communication technology by explaining how employees use networks from different organi- zations to try to impose their own reactions to change by appropriating the interpretations that others propose, and actions that others enact with communication technology, instead of coming up with new interpretations and new actions of their own. I further explain how this new democratizing effect of communication technologies on change lays the foundation for a theory of differences among IT prac- tices. This new theory complements the preference for theories based the similarities among employ- ees’ use of technology when explaining the effect of IT on organizations.

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