Abstract Globalization and technology effects emerge to spur firms around the globe to embrace e‐business practices. Nevertheless, while many studies have focused on identifying factors that might influence e-business adoption to ensure success and avoid failure in developed countries, investigating e-readiness influential factors among small and larger firms in the e-service industry and more specifically in developing countries haven’t been investigated widely enough. The major objective of this research is to understand how e-readiness affects the e-business adoption by shedding the light on the importance of the firms’ size. A survey data was collected from 261 senior managers, among which 42.5% where identified as managers operating in small and medium enterprises (SME) and 57.5% in large enterprises (LE). The results indicate that large enterprises are influenced by external and organizational factors while smaller enterprises are influenced only by organizational factors.
BARBOUR, MARY ANN, "FIRM’S SIZE EFFECT IN THE E-SERVICE INDUSTRY: THE CASE OF A DEVELOPING COUNTRY" (2018). Research Papers. 14.