Business modelling is recognized as an important concept to make company strategies more ex-plicit and to compare alternatives combined with their translation to the operational layer. Typi-cally, business modelling is performed by a group of experts building on established frameworks like the Business Model Canvas. In a subsequent step, different stakeholders in a company should build upon and work with the defined business models, thus, comprehension is critical. However, this is challenging from a practical point of view and existing research has not ad-dressed the issue of business model comprehension. In order to close this research gap and to increase users’ business model comprehension, we propose an advanced business model tool and an experimental design in this research-in-progress paper. Following the design science approach, we derive a first set of meta-requirements and design principles and present an ad-vanced business model tool instantiation. The presented tool should contribute to an increased business model comprehension by providing semantic relationships and extended business per-formance indicators. Finally, we present a set of testable hypotheses and the research design for an experimental tool evaluation. With this research we intend to provide a solution to the prob-lem of business model comprehension and contribute to the design knowledge base of business model tools.
Augenstein, Dominik and Fleig, Christian, "DESIGNING FOR BUSINESS MODEL COMPREHENSION – PRINCIPLES FOR AN EXTENDED BUSINESS MODEL TOOL" (2018). Research-in-Progress Papers. 56.