Organisations seeking competitive advantage in the age of big data often adopt the strategy of becom-ing data-driven. The paper describes research in progress with an organisation pursuing this strategy. Initial results from literature study and preliminary interviews are outlined, including a two layer fac-tor model and prototype maturity model. The next research steps are also explained.
Berndtsson, Mikael; Forsberg, Daniel; Stein, Daniel; and Svahn, Thomas, "BECOMING A DATA-DRIVEN ORGANISATION" (2018). Research-in-Progress Papers. 43.