This normative paper conceptualizes an alternative for the current scientific peer reviewing and publication system. Based on design science research methodology, we propose a distributed peer-to-peer network and transactional data base system (APOLLO) and a cryptocurrency (APL). We conceptualize a market for peer-to-peer reviewing and publishing of research contributions and associated assets that is based on economic market mechanisms and does not require centralized authorities or intermediaries. We discuss how the resulting decentralized and pseudonymous market for research assets could help to mitigate unresolved conflicts of interests and biases prevalent in the current system.

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