DOI
10.18151/7217475
Abstract
This paper presents views of six Dutch development NGOs on possibilities and threats of social media for their work. A systematic analysis of the literature and the systematic analysis of the interviews yield an interesting theoretical framework in which social media characteristics are cross-referenced with NGO organisational characteristics. The resulting preliminary framework of emerging themes suggests that potential disadvantages associated with social media use may impede the organisational use. Fur-thermore it is suggested that potential organisational uses of social media may motivate use and adaptation of the social media use to a development context. It is also suggested that disadvantages attributed to social media may influence the use or non-use of social media for particular developmental activities.
Recommended Citation
Sheombar, Anand; Urquhart, Cathy; Ndhlovu, Tidings; and Ravesteijn, Pascal, "Social Media in the Context of Development: A Case Study of Dutch NGOs" (2015). ECIS 2015 Completed Research Papers. Paper 167.
ISBN 978-3-00-050284-2
https://aisel.aisnet.org/ecis2015_cr/167