Business analytics systems can potentially create value and provide competitive advantage to organisations. We argue that business analytics systems can also enable alignment between business strategy and IT strategy and support organisational transformation. We explain how a data warehouse, standardised metrics and global reporting supported the strategic transformation of a diversified and fragmented international mining company to a unified and integrated global organisation. We identify a number of factors critical to the success of the business analytics initiative and to strategic alignment and organizational transformation. A number of implications of the study are discussed and suggestions for future work are provided.
Shanks, Graeme; Bekmamedova, Nargiza; and Willcocks, Leslie, "BUSINESS ANALYTICS: ENABLING STRATEGIC ALIGNMENT AND ORGANISATIONAL TRANSFORMATION" (2012). ECIS 2012 Proceedings. 18.