This research focuses on a relatively complex and neglected topic, namely, unearthing some of the ethical issues associated with embryonic developments in E-Gambling Commerce. Given its significance, it is somewhat surprising that barely any studies are published to date, particularly in the field of Information Systems (IS). This paper seeks to address this void by adapting some aspects of disclosive ethics (deciphering and visualising) (Brey 2000; Introna 2007; Light and McGrath 2010) to reflect on findings from a longitudinal, predominantly UK-based study of E-Gambling Commerce. Various methods are deployed to collect the data, including interviews, participant observation and secondary sources. This paper highlights several new guise ethical issues that should be of interest to several actors e.g. IS scholars and practitioners, commercial organisations, governance agencies, gambling charities, gamblers or those affected by gambling and society at large.