Knowledge management is the process of capturing, storing, sharing and using organizational knowledge with the aim of improving organizational performance. A necessary precursor for successful knowledge management initiatives is knowledge exchange between employees. This exchange is voluntary and highly dependent on an individual’s willingness to share his/her knowledge. It thus becomes important to identify the factors motivating employees to share their knowledge. This research in progress draws on Locke and Latham’s Goal Setting Theory (1990) to propose a model explaining knowledge sharing behavior.