For years, “improving business processes” has been and is the primary business priority of IT. In business process management (BPM), common criteria to evaluate the improvement of a process are time, costs, customer satisfaction and output quality. In contrast, the management of companies focuses on increasing the company’s value, using a value-based management approach, which is hard to be linked to these criteria. A value-based process improvement can alleviate this drawback by incorporating value-based management into the area of BPM. In this paper we introduce, based on the design science paradigm, an approach that is suitable for the value-based improvement of processes. Demonstrating the feasibility and the advantage of our approach, we show its applicability within a real world scenario and evaluate it by comparing it to a competing work in the field of value-based process management.