User acceptance of second life: An extended TAM including hedonic consumption behaviours
Second Life is a 3-D multi-user virtual environment which has gained wide spread popularity amongst
academic community in the recent years. However, due to its infancy very little is known about the
factors driving users’ intention to use Second Life especially in the educational context. This paper
presents findings from an ongoing study about the impacts of using multi-user virtual environments in
higher education. In information systems research, several models and frameworks have attempted to
predict the acceptance of new technology. However some recent studies suggest that the traditional
technology acceptance approaches may not work well with today’s entertainment-oriented
technologies such as multi-user virtual environments. They also recommend exploring those facets of
human behaviour that are likely to capture the hedonic consumption of such technologies. In this
paper, we propose an extended technology acceptance model (TAM) including hedonic consumption
behaviours in order to explain the usage and acceptance of Second Life in the educational context.
The proposed model is empirically evaluated using survey data collected from 122 users about their
perceptions of Second Life. Findings suggest that hedonic consumption behaviours are strong
predictors of Second Life usage as compared to traditional motivational constructs of usefulness and
Saeed, Nauman; Yang, Yun; and Sinnappan, Suku, "User acceptance of second life: An extended TAM including hedonic consumption behaviours" (2009). ECIS 2009 Proceedings. 438.