A new kind of Web-based application, known as Enterprise Mashups, has gained momentum in the
last years: Business users with no or limited programming skills are empowered to leverage in a
collaborative manner user friendly building blocks and to combine and reuse existing Web-based
resources within minutes to new value added applications in order to solve an individual and ad-hoc
business problem. Current discussions of the Mashup paradigm in the scientific community are limited
on technical aspects. The collaboration and the peer production management aspects of the Mashup
development have received less attention yet. In this paper, we propose a reference model for
Enterprise Mashups which provides a foundation to develop and to analyse grassroots Enterprise
Mashup environments from a managerial and collaborative perspective. By following the design
science research approach, we investigate existing reference models and leverage the St. Gallen
Media Reference Model (MRM). The development of Enterprise Mashups is structured by market
transaction phases similar to electronic markets. The user roles, the necessary processes and the
resulting services are modelled according to the views of the MRM. By means of the SAP Research
RoofTop Marketplace prototype we demonstrate the application of the designed reference model for
grassroots Enterprise Mashups environments.
Hoyer, Volker and Stanoevska-Slabeva, Katarina, "IT impacts on operation-level agility in service industries" (2009). ECIS 2009 Proceedings. 111.